Jeanean Gendron, Your Shasta County Real Estate Specialist: February 2008

If you are looking to buy or sell a Luxury Home in Shasta County, how will you most effectively market and sell your home? This is an important question for you to consider. What resources are important in presenting your home to the buyers who will be interested in Luxury Homes in Shasta County?

The qualities of a Luxury Home dictate how you will need to market your home. The luxury home qualities are a highly desirable and prestigious location, architectural design, meticulous attention to detail, highly crafted amenities and embellishments. The true characteristic of a Luxury Home is the unique and custom design of a one-of-a-kind home like no other.

Just as your home is unique in it's unparalleled beauty, so must it have a unique and pervasive marketing plan. Targeted communications to the Luxury Real Estate Community, Internet resources, an extensive international referral network and upscale marketing materials combine to create a powerful marketing message. An integral part of the marketing plan is advertising in the duPont Registry, the GMAC Luxury Market Report, The Wall Street Journal, the Elegant Homes website, the Redding Elegant Homes website, the duPont Registry website, The Wall Street Journal real estate website and the GMAC Real Estate website.

Remarkable Properties. Extraordinary Marketing. Can you afford anything else? 

Call today and we can begin helping you to identify and market the selling features of your Luxury Home. Redding Real Estate is our specialty and the marketing of Luxury Homes.  Call Jeanean Gendron, your Shasta Specialist and learn about how we can help you with the sale of your beautiful and prestigious home. 

Redding, CA ~ Shasta MLS Listings ~ Search All MLS Listings for Shasta County-We offer Buyers looking to buy a home in Redding, CA access to our main Real Estate Website that provides you with a full service resource for real estate information and demographics about our area.  We offer you Luxury Market listings throughout Shasta County and provide our Luxury Home Buyers the support you will need to find that "perfect" property. If you are interested in Ranch Lands in Shasta County or Waterfront Properties we have these available for you to preview. Your beautiful property will also be listed in the following websites: The Elegant Homes website, The duPont Registry website, The GMAC Real Estate website, and The Wall Street Journal website.

I love learning. My life has been one big long learning curve. How right it that? Learning individuals are dedicated to the art of learning in every aspect of their life. It is such a good thing. I think about ActiveRain often and how much it has changed my life in positive ways. I am a better Realtor. I've always been a good Realtor, but the exposure to the top of my field on a daily basis is a second derivative for learning and improvement for sure. I am more aware and sensitive to privacy issues for my clients and in my writing I am careful to protect all.

I wrote a post the other night about my frustration on an escrow and I found myself quite boxed in on what I could share and what I could not. That is a good thing that my awareness has grown and that I am more sensitive in every capacity of the fiduciary responsibility I carry for my clients and the high standards of our profession. 

Each time a read a post by a good Realtor or Real Estate Agent and the writing of the post is compelling, I am changed. I have grown in so many ways. My writing comes from many places, but mostly it is inspired by the membership here in the RAIN. I learn every single day, some new perspective or idea that makes me better at what I do. I am owning more and more my responsibility to be a conscious blogger and to take on a larger responsibility for blogging responsibly. I am very proud to be a member of ActiveRain and I'll be working hard to measure up! 

Buying your first home in Redding, Shasta County California can be a new and wonderful opportunity. Our prices have come down and interest rates are attractive. Purchasing your own home is a very important decision and step for most first time home buyers. I work with first time home buyers in setting their goals and accomplishing the home buying process successfully.

We will want to identify the following:

• The right price range that fits your goals and needs
• locate that perfect property at that perfect price
• negotiate to get that property at the perfect price and terms
• handle the escrow and closing, resulting in handing you the keys to your first home

The right time to buy can be determined by several market conditions--financing options that are flexible and affordable, choices in homes that can support your lifestyle, and a professional to help you make the buying process fast, effective and enjoyable. Here are some important reasons for you to consider that now may be a good time to consider buying your first home.

• Homeownership can be a good investment opportunity. A house offers leverages and the possibility for appreciation in value. It is important for your horizon to accommodate the current trending market conditions. An additional benefit, it that you get to use and enjoy this investment while it is growing.
• You can't afford to overlook the tax breaks of homeownership. Since mortgage interest and property taxes are deductible, homeownership can save you money each year.
• Young people here in Redding can now look at home that are priced more reasonably. Figures from the National Association of Realtors put the average age of first time home buyers at 32 years of age.
• Renting doesn't protect you against rising prices. Rental units are just as susceptible as houses to increases in taxes, insurance, utilities and other costs. Landlords will pass along these increases to the tenants.
  

Call today and we can begin helping you to learn about Redding Real Estate and the choices you have. Redding Real Estate is our specialty. Call Jeanean Gendron, your Shasta Specialist and learn about how we can help you own your first home. We are waiting to hear from you and looking forward to working with you on this very important endeavor. Thank you for visiting and we'll see you soon!

Redding, CA ~ Shasta MLS Listings ~ Search All MLS Listings for Shasta County-We offer Buyers looking to buy a home in Redding, CA access to our main Real Estate Website that provides you with a full service resource for real estate information and demographics about our area. We also offer you a convenient and quick view of all Shasta MLS listings by price. We offer you Luxury Market listings throughout Shasta County and provide the support you will need to find that "perfect" property. If you are interested in Ranch Lands in Shasta County or Waterfront Properties we have these available for you to preview. We offer for those investors and first time home buyers a website dedicated to short sale and foreclosure listings and information.

My partner Lauri Gibson and I specialize in helping sellers in trouble to either identify workout options/consultants that can help them try everything to stay in their home or if all else fails we help them with the short sale process.

We paid for and took special training to learn how to get the short sale approved and completed in a short time frame. To date, we have been successful in completing each short sale we have listed. Our fastest approval was in 5 days with a close in 17 days.

When we took this training, we were told that we could expect about 80% to be approved. The other 20% were based on inefficient processes and servicing conditions of the banks themselves.

Well, we may have run across our first bank, that by their very process are unable to take advantage of the short sale benefits. We currently have a client that has their loan with Citi Mortgage. The client was assigned a Loss Mitigator, whom they attempted to contact numerous times to always reach a voicemail. Lauri, after many phone calls as well, learned that the Loss Mitigator no longer worked at the company and had not done so for some time.

We have received an all cash offer for the client's home that fits the financial criteria that most banks accept and so we have been trying to contact the bank and get a Loss Mitigator assigned. Lauri has been told that we will not be assigned a Loss Mitigator for some 3 to 4 weeks, due to the fact that once received the short sale package is sent to a clearing house in St. Louis and that it will take from the time of receipt 3 to 4 weeks for the package to be processed and scanned into the system. When we asked on behalf of the seller if they realized the consequences of this process, they expressed that it is just the way they do business. The client could bring current their mortgage payments.

WHAT IS THIS BANK DOING? Where in any business proposition is the rationale for such a STUPID decision? Whomever is in charge of their process should be fired. That a national bank would make such a stupid business decision is beyond comprehension. Their bottom line is on hold for the processing of a clearing house? It must be a strategy to lose as much business as possible and drag the entire economy into a black hole. Citi Mortgage you get the award for BIGGEST LOSER! 

To date, we have worked with professional people who express a desire to work through this real estate and mortgage market crisis. People have been polite and professional. We have felt a collaborative effort to move either to a solution that keeps the servicing of the loan with the current lender or moved aggressively to relieve both the lender and the seller. It has positive connotations for the market when relief is met on two counts and opportunity met on the buyers' side. 

I have chosen to blog about this because of Citi Mortgage's non-caring and irresponsible method of doing business. The only way that change will occur is if they are exposed to the public for their business practices. It is our responsibility to bring these issues to light and to let the consumer and other professionals in our industry know when policy and procedures affect the welfare and health of our industry. It just doesn't cut it to NOT CARE anymore! 

Citi Mortgage wake up before it's too late! I wonder what is REALLY UP with Citi Mortgage?

Redding CA, Homes for Sale, The Selling Experience!

If you are a seller in todays' real estate market, you are going to need a professional partner in the sale of your property or home. Todays' real estate market is more challenging and requires experience in helping you be successful in your real estate goals. You are going to need a partner who cares and is dedicated to helping you with all the details and knowledge required to be successful in the real estate market.

Identifying the Condition of the Property--We will work together to identify all of the important elements in the process of listing your home. A comprehensive property inspection and identification of the marketable property features will provide us the basis of our marketing and presentation. Identifying any detracting property features or property improvements will help us in removing any obstacles to our goals.

Property Disclosure--We will work together to identify and disclose the important aspects required by California Real estate disclosure law. We will be candid in all our disclosures.

Merchandising and Staging--We will discuss the entire look, feel and energy of your home and how it is perceived. We will discuss all of the options available to you for getting help at the appropriate level for your needs.  We'll talk about all the way your home will be viewed (flyers, feature sheets and showing instructions, virtual tour, dedicated website, video, virtual flyer, major real estate websites, my websites, my company's websites, my blogs, Open Houses, newspaper ads. We'll talk about all the ways we can help you prepare and present your home's best selling features.

Price Counseling--We will work together to formulate the best pricing strategy for getting your home sold. We will look at other comparable sales in your area and the indications of the sales data. We will look at the trending market analysis of our market and how it affects the sale of your home. We will together pick a price that will achieve your personal goals and time frame.

Mobilizing the Real Estate Community--Your home will be listed and marketed on the Multiple Listing Service for Shasta County, California. All the Realtors and Real Estate Agents in our area will be able to see your home on the MLS and share information with their clients about your home. I will work cooperatively with these agents in helping them to market and sell your home. I will facilitate their ability to preview and show your home. 

Comprehensive Marketing and Web Marketing Plan--I provide you with a comprehensive marketing plan to get your home sold through local exposure and through a pervasive web marketing system of dedicated websites, strong website presence and the art of blogging to get information and knowledge out to the buyer and the consumer. This comprehensive marketing and web presence ensures that we are targeting every opportunity to promote your home. With target marketing aimed at the selling features of your home, our strategy will be working at connecting the right buyer with the marketing and selling features of your home.

Agency Relationship--It will be important that your partner is working on your behalf and representing your best interests. We will work together to understand the conditions of agency and to the full meaning of fiduciary responsibility....which is of the same nature as if it were my own situation. The responsibility of Agency is to represent your best interests.

Constant Communication--We will be in constant communication about your listings, the trending market news, your viewings,  client feedback, and just how we are doing in the general sense of our endeavor. You will always be able to reach me. I answer my cell phone usually and return calls within the hour.

Negotiating--We will be working together to identify the appropriate strategy for negotiating and achieving process points that move us along into a successful escrow and close. We will identify weak and strong negotiation strategies and how we can provide a WIN/WIN/WIN scenario for all parties.

Contract and Contingency Management--A critical part of our process will be the successful management of inspection contingency and loan contingency removal. We are not really able to make our final plans until these important contingencies have been removed. I will be working hard to have a smooth transaction and the easy removal of contingencies for our goals. 

Settlement Services--We will be working together to ensure a smooth closing with the "walk through" scheduled, signing coordinated and funds transferred per your instructions. We will choose a strong escrow officer and facilitate a smooth close.

Relocation Services--We can help you in your new search and location of your new home, even if it is not in our area. I specialize in relocation in my area and GMAC specializes in relocation on a national basis. So just as I have helped you in selling your home and a pleasant selling experience, there is someone just like me waiting to help you on the other end. If you are staying in Redding, I will have already found you your new home. I look forward to providing you with highest level of customer service I can conceive of and making it a reality for you. 

Visit us soon on our websites to learn about Redding Real Estate and what we have to offer. Redding Real Estate is our specialty. Call Jeanean Gendron, your Shasta Specialist and learn about how we are helping our sellers list and market their homes to Buyers from all over the nation.

Redding, CA ~ Shasta MLS Listings ~ Search All MLS Listings for Shasta County-We offer Buyers looking to buy a home in Redding, CA access to our main Real Estate Website that provides you with a full service resource for real estate information and demographics about our area. We also offer you a convenient and quick view of all Shasta MLS listings by price. We offer you Luxury Market listings throughout Shasta County and provide the support you will need to find that "perfect" property. If you are interested in Ranch Lands in Shasta County or Waterfront Properties we have these available for you to preview. We offer for those investors and first time home buyers a website dedicated to short sale and foreclosure listings and information.

Redding CA, Homes for Sale, Affordable Lifestyle, Secure and Safe!

Come to Redding and let us show you around. We are one of the most affordable and beautiful places in California. You will want to know more about our city of Redding in Shasta County California.

The city of Redding is a beautiful river community and offers buyers diverse properties and a variety of lifestyles. We have affordable housing and neighborhoods that offer diverse environments.

Redding Real Estate is affordable and the best kept secret in California.

If you travel to the western side of our city you raise in elevation and enjoy the amenities of larger parcels and some of our most prestigious neighborhoods. Redding Real Estate has maintained it rural and suburban feel and you have the charm of quaint and custom integrated together.

Through the center of Redding and to the south is the powerful Sacramento River curving gracefully through our city and affording homeowners many opportunities to live on riverfront property.

To the east of Redding lies a blend or rural and suburban homes and neighborhoods surrounding golf courses and diverse and beautiful country. Prices range from reasonable to estate luxury homes. 

The city of Redding is the proud host of the well known Sundial Bridge and Turtle Bay Exploration Park founded by the McConnell Foundation. We live in a community of philanthropic endeavor and the city of Redding has spinkled through out the city works of art and beauty.

Visit us soon and learn about our beautiful city and the surrounding areas of Shasta County. We'll show your around and you will want to stay for a long time. 

Visit the dedicated websites and virtual tours to the two homes above at:

http://DawnRidge.jrgendron.com

http://RiverBend.jrgendron.com

Visit us soon on our websites to learn about Redding Real Estate and what we have to offer. Redding Real Estate is our specialty. Call Jeanean Gendron, your Shasta Specialist and we will help in your search. We look forward to hearing from you soon and helping you MOVE TO REDDING, SHASTA COUNTY, CALIFORNIA.

Redding, CA ~ Shasta MLS Listings ~ Search All MLS Listings for Shasta County-We offer Buyers looking to buy a home in Redding, CA access to our main Real Estate Website that provides you with a full service resource for real estate information and demographics about our area. We also offer you a convenient and quick view of all Shasta MLS listings by price. We offer you Luxury Market listings throughout Shasta County and provide the support you will need to find that "perfect" property. If you are interested in Ranch Lands in Shasta County or Waterfront Properties we have these available for you to preview. We offer for those investors and first time home buyers a website dedicated to short sale and foreclosure listings and information.

SEND FOR A RELOCATION PACKAGE TODAY. CALL AND WE'LL TELL YOU ALL ABOUT OUR AREA.

Call today for a free Comparable Market Analysis (CMA) on your home or your investment property and we can talk about Redding Real Estate. 

Kevin Cosner in "Field of Dreams" kept hearing "Build It and They Will Come". When we first got to Redding and after three months, I had no real leads and the market was dead slow....I told my husband.....we need to start building what we do best......a website with every conceivable thing a seller or buyer might wants to know about Redding Real Estate and buying or selling real estate in Shasta County. I did not close a deal for another 4 months. I've been building our business ever since, one slow step at a time in a declining market. I started to blog in 9/07 and began incorporating blogging into our web strategy.

Our business is growing. My work and investment in blogging is netting results with 2 short sales clients and 2 first time home buyer clients, a mini ranch listing and now an interview with the Record Searchlight on our web presence and blogging and how unusually our perspective and approach is to being "Realtors".

I kept telling my husband, that if we built it....it would bring the business. We typically get 60% of our business off our websites. I think we will now see that number improve. The unknown surprise in all of this has been blogging and the joy of learning in the ActiveRain environment. So many good and generous people sharing such rich and beneficial information is still to me an astonishing gift. That you have opportunity to grow your business is wonderful, but that you can develop on a personal basis makes for a richer experience. 

I am very grateful to ActiveRain and to the membership for the opportunity to be part of this great thing we are about. Having just gotten over the flu and an automobile accident....I am at a loss for big words to describe what we do here....I just know it is magic and I am grateful for being part of the future here in the RAIN! Thank you ActiveRain!

I am so anxious to get back to work....I have so much to do and I am so excited about the future! 

I began showing land when I first became a Realtor up in Groveland, CA for Sugar Pine Realty, GMAC. I was hired by Bob and Shirley Lint and as a new agent, I expressed some interest in learning about land and being able to work some land deals. So Bob, smiled and said "Let's go for a ride". Well what a day we had. We left about 10:00 and he drove this nice caddy....not a "low rider" but not a "four wheel drive" by any means. We had quite a day. He drove that caddy everywhere and he took me on a wide tour of the two areas that we did business in (Groveland and Coulterville). We cut through properties and dirt roads and creeks and just had a adventuresome day. At the end of the day....I was totally jazzed about land and ask Bob to work with him in continuing to learn about land and to be his backup. No one else in our office really did land but Bob. 

And so began my career of showing land. I drove out by myself quite a bit looking at land and learning where the listings were. I ran into some pretty funky stuff....but usually came back and told my office mates about what I had seen and was always surprised that they were not more interested. One property that I had to pass in order to gain access to another said on the gate..."this property protected by GUNS, DOGS, MINES". I finally learned that there were areas where marijuana was grown way back up in the forested lands. We would see where raids would take place and some large operations busted every now and again.

Bob and Shirley were in the office less and less, and I considered widening my area to include Coulterville. The lady that did land down there was leaving. I ask to meet with her and discuss whether she would consider referring her business to me. She agreed to do so and we discussed some of the key things that would be an obstacle for me...namely that I was not member of the community. The people of Coulterville only liked to work with one of their own. Her parting comment to me was don't forget to carry a .38 under the seat of your car and don't be afraid to use it. Most of the time, if you aim just over their heads....it gets the point across.

Uhmmmm! Well needless to say....I did not every really do any business down in Coulterville and shortly thereafter moved to Salinas and went to work for an independent broker. We did land there and I learned to work the ranchland listings. Very civilized indeed. I still work ranchland and I do show land here in Shasta County. Many of the same conditions do exist here....I trust my gut.....if it doesn't feel right....I back out or turn around. I don't carry a .38...however there are certain areas that I don't show.

The good side of showing land is that you can see beautiful country and you really get to know your clients. You are on adventure together and it really is fun. The result of helping someone find their dream property is always rewarding. I do advise my clients that there are areas that I will not go and show and that seems to work well. Some of my best clients have resulted from land sales. In the end, we have become more than Realtor and client....we have become friends. 

Visit us soon on our websites to learn about Redding Real Estate and what we have to offer. Redding Real Estate and "The Big Ranches" are our specialty. Call Jeanean Gendron, your Shasta Specialist and we will help in your search. We look forward to hearing from you soon and helping you MOVE TO REDDING, SHASTA COUNTY, CALIFORNIA.

Redding, CA ~ Shasta MLS Listings ~ Search All MLS Listings for Shasta County-We offer Buyers looking to buy a home in Redding, CA access to our main Real Estate Website that provides you with a full service resource for real estate information and demographics about our area. We also offer you a convenient and quick view of all Shasta MLS listings by price. We offer you Luxury Market listings throughout Shasta County and provide the support you will need to find that "perfect" property. If you are interested in Ranch Lands in Shasta County or Waterfront Properties we have these available for you to preview.

SEND FOR A RELOCATION PACKAGE TODAY. CALL AND WE'LL TELL YOU ALL ABOUT OUR AREA.

Call today for a free Comparable Market Analysis (CMA) on your home or your investment property and we can talk about Redding Real Estate.