Jeanean Gendron, Your Shasta County Real Estate Specialist: April 2008

Redding Real Estate has been in a declining market since the first part of 2006. 2007 saw foreclosures and short sales continue to affect the trending market value for our area. Homeowners that were not able to grasp the concepts of a declining market, continued to price their homes higher than current market value and suffered the "chasing the market down" syndrome with disastrous results. Many of these homeowners now face foreclosure. It is critical that you work with a responsible Realtor to help you price your home correctly.

It is your Realtor's responsibility to help you and to with complete confidence represent the current trending market. With the Comparative Market Analysis and Broker's Price Opinions, we have two good tools that can help us evaluate your property and reach the right number to help you move your home. If we do not get this price right, we have begun a long and disadvantageous process of losing value on your investment. There are a few principles that are critical to keep in mind:

• 1) In a declining market it becomes necessary to price your home just under market value.
  
• 2) We have the best opportunity to sell your home in the first 30 days. We will have the most opportunity and viewings in that time period. It will be important to have a goal to price right for achieving this goal.
  
• 3) If we do not have an offer within that first 30 days, it will be important to examine all feedback from showings and to do a reduction in price based on the specifics of the property. If we have location, presentation and marketing correctly in place, then a price reduction will be our best strategy.
  
• 4) Working with a Realtor who has the finger on the pulse of the market will be critical to the subtle process of determining the right price for your home. It is a mixture of analytical data and being in tune with market and selling features of your home. If your home has emotional appeal to buyers, then we factor that in to our price and marketing. It is not one thing we do to get your home sold....but all the things that come together to successfully price and market your home to a successful completion of getting it sold.

Call us today and we can help you with Listing Your Home at the Right Price!. You want to work with a Realtor who cares as much about your goals as you do. A Realtor who lives and dies with every transaction and will never give up on accomplishing your goals. You want a Realtor with staying power.

My husband and I are software developers and artists. We use 20 years of experience in the corporate world and delivering software solutions to our clients to build a sustainable business plan for our clients in real estate. We are dedicated to bringing our clients the latest tools in technology and internet marketing. We bring you the best there is in dedicated websites and showcase listings for the Buyers' search capability. We help our sellers by offering the most pervasive marketing plan in Northern California.

We love our beautiful city and the haven of diverse beauty it offers. River community, ranch lands, three mountain ranges, recreational lakes and a progressive city that sparkles with charm. Come for a visit and let us show you around. We'll spend time finding you the perfect area for your specific needs. We have so much to offer that the decision will be easy for you.

Music fest, farmers markets, community gatherings, and special events create an ideal atmosphere for residents to get to know each other. Hometown pride and concern for our neighbors is a real fact of life in Redding and Shasta County. 

Whether your lifestyle is a neighborhood, riverfront property or raising your family in the country, Redding and Shasta County offer you that variety of unique lifestyles. All are minutes from downtown. If your dreams include mountain vistas, river or lake front settings and all without the traffic, Redding and Shasta County California is the place for you. 

Some of the best known names in retailing have located in Redding and Shasta County California. A growing mix of shopping areas including a regional mall, factory outlets, numerous specialty shops and developing shopping center create an extensive combination of choice. New development has include a Lowes Home Center, Kohl's and coming soon will be a Trader Joe's.

Flourishing Business and Progressive Development Opportunities--Growth of the business community has been steady during recent years as more and more companies have discovered the efficiencies of operating where land and the cost of doing business are low. As the largest city between Sacramento and Portland, Redding and Shasta County serve as a regional hub for transportation, medical and industrial production and retail services. The Redding Downtown Revitalization has included the Cascade Theater Restoration and the new building for Health Sciences/University Center.

Philanthropic Spirit and a Progressive Plan. Public services are concentrated at the new City Hall in Redding that features "one stop"department for construction planning, permits and approvals. The city council promotes a "can do" philosophy to encourage business expansion and development. Redding produces it own electricity and is insulated from power shortages.

ThRecreation and Adventure Knows No Limits--Wild trout are commonly hooked in the Sacramento river as it flows through Redding and Shasta County. Numerous lakes including the huge Lake Shasta afford uncrowded water recreation, while other outdoor activities range from camping in national parks to kinking in wilderness areas. In the winter, nearby mountains provide downhill skiing, snowboarding, cross country skiing and snowmobiling.

Changing Downtown, Growing More Beautiful--A combination of citizens groups working with the City of Redding are creating a revitalized downtown. Historic buildings and theaters are being restored, public art installed and sidewalks widened and landscaped. Other attractions are bringing a new look to the old part of town.

The Redding Quality Lifestyle--A New Landmark, SPECTACULAR--Most striking of Redding' new features is the Pedestrian Bridge at Turtle Bay. Designed by the world renown Spanish architect Dr. Santiago Calatrava, the 725 foot long bridge spans the Sacramento River and connects the Turtle Bay museum complex with the twelve miles of the Sacramento River Trails. These trails provide hiking and walking trails of diverse beauty.

The Turtle Bay Museums and Arboretum, a $46 million dollar project on 33 acres adjacent to the Sacramento River are the major center of cultural activities. Interactive family and educational facilities include a planetarium, the Carter House Natural Science museum, the Redding Museum of Art and History and other facilities that enhance the character of Redding and Shasta County, California.

Four Seasons Weather--Mild most months with temperatures seldom below freezing. Hot in summer with temperatures regularly in the nineties. Sunshine 320 days a year and rainfall averages 37 inches in late fall and winter.

Visit us soon on our websites to learn about Redding Real Estate and what we have to offer. Redding Real Estate is our specialty. Call Jeanean Gendron, your Shasta Specialist and learn about how we are helping our sellers list and market their homes to Buyers from all over the nation.

Redding, CA ~ MLS Listings ~ Buyers Search the Shasta MLS--As a Buyer you will need to work with a Realtor that can provide you with the technology and search capabilities for the Shasta County area. I am dedicated to providing you with the latest technology tools that can provide you with the ability to preview listings and learn about market value. When you purchase a home it will be very important for you to choose the right Realtor who can save you time and help you efficiently identify the "right property".

It is important for any buyer to be able to research and understand the current market conditions and that you  find the resources to make sound financial decisions about purchasing property. You will need an experienced Realtor that can provide you with accurate information on the trending market and how that may affect your purchase. You will need to work with a Realtor who has invested pervasively in internet technology and brings to you useful tools and information to help in finding that "right property".

My husband and I are software developers. We have been dedicated to building technology tools that help our clients buy Redding Real Estate!  The combination of our technology tools and the trending market news we bring you via our websites will assist you in your search and real estate goals.

As a buyer, you will need to have a good feel for where market value is and for knowing all the aspects of the trending market. You will need to be working with a Realtor that will know how to get your offer accepted at the price that is the right financial number . A completed and successful transaction will be the end result.

We are seeing the real estate market in Redding and Shasta County move. A combination of sellers pricing to sell and good interest rates are combining to move our market for sellers.

If you are a seller in todays' real estate market, you are going to need a professional partner in the sale of your property or home. Todays' real estate market is more challenging and requires experience in helping you be successful in your real estate goals. You are going to need a partner who cares and is dedicated to helping you with all the details and knowledge required to be successful in the real estate market.

Identifying the Condition of the Property--We will work together to identify all of the important elements in the process of listing your home. A comprehensive property inspection and identification of the marketable property features will provide us the basis of our marketing and presentation. Identifying any detracting property features or property improvements will help us in removing any obstacles to our goals.

Property Disclosure--We will work together to identify and disclose the important aspects required by California Real estate disclosure law. We will be candid in all our disclosures.

Merchandising and Staging--We will discuss the entire look, feel and energy of your home and how it is perceived. We will discuss all of the options available to you for getting help at the appropriate level for your needs.  We'll talk about all the way your home will be viewed (flyers, feature sheets and showing instructions, virtual tour, dedicated website, video, virtual flyer, major real estate websites, my websites, my company's websites, my blogs, Open Houses, newspaper ads. We'll talk about all the ways we can help you prepare and present your home's best selling features.

Price Counseling--We will work together to formulate the best pricing strategy for getting your home sold. We will look at other comparable sales in your area and the indications of the sales data. We will look at the trending market analysis of our market and how it affects the sale of your home. We will together pick a price that will achieve your personal goals and time frame.

Mobilizing the Real Estate Community--Your home will be listed and marketed on the Multiple Listing Service for Shasta County, California. All the Realtors and Real Estate Agents in our area will be able to see your home on the MLS and share information with their clients about your home. I will work cooperatively with these agents in helping them to market and sell your home. I will facilitate their ability to preview and show your home. 

Comprehensive Marketing and Web Marketing Plan--I provide you with a comprehensive marketing plan to get your home sold through local exposure and through a pervasive web marketing system of dedicated websites, strong website presence and the art of blogging to get information and knowledge out to the buyer and the consumer. This comprehensive marketing and web presence ensures that we are targeting every opportunity to promote your home. With target marketing aimed at the selling features of your home, our strategy will be working at connecting the right buyer with the marketing and selling features of your home.

Agency Relationship--It will be important that your partner is working on your behalf and representing your best interests. We will work together to understand the conditions of agency and to the full meaning of fiduciary responsibility....which is of the same nature as if it were my own situation. The responsibility of Agency is to represent your best interests.

Constant Communication--We will be in constant communication about your listings, the trending market news, your viewings,  client feedback, and just how we are doing in the general sense of our endeavor. You will always be able to reach me. I answer my cell phone usually and return calls within the hour.

Negotiating--We will be working together to identify the appropriate strategy for negotiating and achieving process points that move us along into a successful escrow and close. We will identify weak and strong negotiation strategies and how we can provide a WIN/WIN/WIN scenario for all parties.

Contract and Contingency Management--A critical part of our process will be the successful management of inspection contingency and loan contingency removal. We are not really able to make our final plans until these important contingencies have been removed. I will be working hard to have a smooth transaction and the easy removal of contingencies for our goals. 

Settlement Services--We will be working together to ensure a smooth closing with the "walk through" scheduled, signing coordinated and funds transferred per your instructions. We will choose a strong escrow officer and facilitate a smooth close.

Relocation Services--We can help you in your new search and location of your new home, even if it is not in our area. I specialize in relocation in my area and GMAC specializes in relocation on a national basis. So just as I have helped you in selling your home and a pleasant selling experience, there is someone just like me waiting to help you on the other end. If you are staying in Redding, I will have already found you your new home. I look forward to providing you with highest level of customer service I can conceive of and making it a reality for you. 

Visit us soon on our websites to learn about Redding Real Estate and what we have to offer. Redding Real Estate is our specialty. Call Jeanean Gendron, your Shasta Specialist and learn about how we are helping our sellers list and market their homes to Buyers from all over the nation.