Jeanean Gendron, Your Shasta County Real Estate Specialist: March 2009

I've invested heavily in ActiveRain and I have gotten a good ROI. I get those calls that are blog leads and I love them. They don't require anything other than "will you work with me". There is never a hesitancy to provide a phone number, email and address of where the contact can be reached. AHA Moment! Oh Yeah!

How long does it take you to find or gain this information from a cold website lead? Could be months or years...right?  Been there and Done That!

I love Blog leads because they already know you and who you are. I just got a $700,000 client looking for property on a major fly fishing river in our area and I got that lead due to my efforts on blogging to fly fishing in the Redding and Shasta County area. I blogged on Clear Creek and the Salmon Spawning and I have a new client.

LOCALISM SO ROCKS. I sometimes do things that I don't fully understand. Somehow I knew that Localism would be BIG TIME and I've made a serious effort to blog about the benefits and glory of living in our area. I built a blog site dedicated to "The Shasta Lifestyle" and why people love to live here. I've been working hard to build market data for our area.

I also just got two new first time home buyers from my Localism work and the niche market for "First Time Home Buyers". All are blog related. I told my husband....build it and they will come. We are seeing the result! Thank you ActiveRain for the leading edge technology and social networking leadership that you provide.

I am Jeanean Gendron. You can reach me at 530 276-7417. I answer my phone. Visit our website or our blog and learn about Shasta County and real estate in our area.

I wrote a post the other day about "The North Wind Blows and Change Occurs". Well those changes are well on their way. We said "Goodbye" to our office of some 15 years (4 years for me). We had a potluck and we all ate too much, my boss looked tired but excited and we are all opening up business in our new building come Sunday morning. It is state-of-the-art with a dynamic location in the downtown area of Redding. We are all very excited.

That North Wind....I'm changing my business. I've been building for over three years a internet marketing infrastructure for my clients. Our websites and blogs are wonderful resources for our clients. We've worked hard to build a pervasive web presence and it's now working well and helping our clients. Doing development and doing real estate has resulted in me surviving these years of a downturn market, however I have not had the gratification of seeing it all in place and knowing that it will provide opportunity for my clients. While I will be blogging my little heart out, I won't be doing much development....yeah! I think we are THERE.....Yeah!

I started some coaching last year and that provided me with inspiration for new goals and a new business development plan. I have an accountability coach that rocks and I'm time blocking so that we may have a life....like all flyfishing and getting some art shows in.

By the way my dear husband, David Gendron placed first in his class at the Sundial Film Festival and placed second overall in Best of Show. We were shocked and elated. Congratulations David. We are looking forward to getting more involved with the art scene in Redding. Our new office is downtown and we are going to be part of the monthly "Art Hop".

Wave Girl ~ Winner in Action Class, Beginner & Winner, Award of Merit for Best of Show

So all tired and excited (moved out of my office yesterday) about the future. Change is good and learning from the North Wind is never bad....it keeps us moving forward. When you get that first little wisp of air on your cheek and something feels unsettled...it's time to think about change. I wonder what's coming next?

I am Jeanean Gendron your Redding and Shasta County Specialist. I can be reached at 530 276-7417. I answer my phone. Visit our website to learn more about Redding and Shasta County Real Estate. Visit our Blog to learn more about Living The Shasta Lifestyle.

Our world has changed. We no longer get floor calls or walk-ins. The newspaper does not bring leads. Are you a change agent? The market changes rapidly now. We see substantial market decline in months rather than years. The Theory of Chaos indicates that we are not sure what will come next. What do we know about the future? What will real estate require of those that bring real estate services to the consumer?

Internet Marketing Presence--buyers and sellers will be requiring the on-line marketing presence of listings and community data and market reports for specific areas and markets.

Market Data and Consultant Analysis of Trends--leading trends and their interpretation to the consumer will be critical to helping your client make good decisions in the purchase of real estate.

Leading Edge Delivery--technology solutions that help the Consumer learn about market value and lead them to buy and sell real estate will be of primary value to the consumer. The on-line presence of knowledge-based systems of information and trends will offer the Consumer what the future of real estate has to offer.

Dynamic Repository of Knowledge--knowledge based systems of data, information and knowledge (definition of knowledge is the perspective of human discernment on the trend of the data and reliable interpretation of the information).

Social Networking and Blogging--With the introduction of social networking and the success of blogging, agents are able to provide the community with their local data and the connection of the community. Agents can provide and establish a repository of knowledge-based posts on a multitude of niche markets to help their consumer access knowledge and information in their area of interest.

The Internet will be so knowledge-based that those technology oriented Consumers will have the opportunity to prepare and educate themselves prior to engaging the agent and the process of purchase.This transparency will lead the Consumer to feel confident to engage the agent that has invested and is providing this knowledge-based service through organic blogging.

Join the Revolution in Real Estate. Blog your knowledge to your Consumer. It IS THE FUTURE!

Note: Dynamic Knowledge Repository (DKR) is a term that Doug Englebart "coined" and used many years ago to describe the future of technology and how it would be used. It was rather a "think tank" term and today it is seamless and effortless in the form of Blogging. Thanks to ActiveRain and the huge group of Bloggers evolving and using technology to help their clients. We are building a DKR! When you meet a prospective seller at an Open House and You can send them to a historical record of market reports for their area....you've sent them to a DKR!

I am Jeanean Gendron, your Redding and Shasta County Specialists. You can reach me at 530 276-7417. I answer my phone. I provide you knowledge-based service and local information with the following niche markets:

Jeanean's Over all Total Resource on Redding and Shasta County Real Estate

The Shasta Lifestyle

Redding Real Estate Ramblings

Owning Your First Home

Short Sale Help for Sellers

Redding Elegant Homes

The Redding Golfing Lifestyle

Excited. Starting today, the Sundial Film Festival begins. For our area, this is a major undertaking and wonderful step in the direction of supporting Digital Art Form for Northern California. There are three days of Festivities beginning this evening at 7:00. The following are the offered Films:

Friday, March 13, 7:00pm

'Angle of Inspiration' Filmmaker Jessica Abbe Documentary/30 Min

'Pigeon Pilfer' Filmmaker Michael Stevenson Animation/1min30

'Buffalo Calf Girl' Filmmaker Roger Slagle Experimental/19min

Intermission

'Poor Thing' Filmmaker Lisa an Bill Collins Narrative/16min38

'Bound' Filmmaker Chase Jensen Narrative/13min

'Cart' Filmmaker Jesse Rostin Narrative/10min

Saturday, March 14 2:00pm

'Matsutake' Filmmaker Todd Dayton Documentary/30min

'Revenge of the Mouse' Filmmaker Chase Jensen Animation/3min

'Baba Yaga' Filmmaker Eric Pace Narrative/8min22

'Omaha Beach' Filmmaker Tom Stoval Experimental/20 min

Intermission

'Reclamation of David Simms' Filmmaker Chase Jensen Narrative/17min30

'Campus Safety 3' Filmmaker Michael Gallegos Narrataive/11min36

'Paid in Full' Filmmaker Josh McHale Narrative/6min

'Profiles are Lovely' Filmmaker Jeffrey Loveness Narrative/20min

Sunday March 15 2:00 pm

'Prairie Creek Redwoods State Park' Filmmaker Tristan Howard Documentary/30min

'No Love in Berry County' Filmmaker Chase Jensen Narrative/20min

'I am Rodrigo' Filmmaker Will Lascelles Experimental/7min

Intermission

'Spirit of the Himalayas' Filmmaker Will Parrinello Documentary/30min

'5 Days' Filmmaker Christopher Parks Narrative/25 min

Replay of the Festival Winner

Saturday, March 14, 2009 Gala

6:00 pm ~ wine and hors d'oeuvres reception in indoor amphitheater at the south end of Downtown Mall

7:30 pm ~ awards ceremony at the Cascade Theatre

Guest Speaker: Jessica Abbe with Sacred Land Film Project

Attire is Sundial Film Festival Formal--your interpretation

Get more details at the Sundial website.

I am Jeanean Gendron, your Redding and Shasta County Specialist. You can reach me at 530 276-7417. I answer my phone. I'll see you there!

Country Heights is one of Redding's sweetest communities nestled along the canyon ridge tops and offering spectacular views. Located on the West side of Redding, you have diverse wildlife and migrating birds all year long. You have a private and seclude community to enjoy The Shasta Lifestyle!

At the end of February 2009 we had:

11 Actives - Median Price $$289,900, 3 Pending Sales - Median Price $302,474 - 1 Closed Sale - Median Price $207,500, Average Sold Price Per Sq Ft $142.31 (REO) DOM 148. Average List Price Per Sq Ft $168.29 and Average DOM 46. Let's check the status of our listings.

At the end of January 2009 we had:

5 Actives - Median Price $289,000, 3 Pending Sales - Median Price $$229,000 - No Closed Sales. Average List Price Per Sq Ft $174.17 and Average DOM 86.

We continue to see prices coming down monthly. While this is a larger community, we are seeing a very reasonable square foot price for this community within Redding. The average list price per square foot for Country Heights has been $174.17 $168.29 per square foot with an Average Days On Market of 86 as of the end of February 2009. We continue to see declining prices.

Let's go look at a couple of active listings. Changes are Bold, Italic and Undlined.

Active, No Change, 2770 Howard, Redding CA 96001. List Price $279,900. 1732 sq ft, 3BD2BA, 1988, 58 DOM, Per sq ft $161.

Active: Reduced Price, 3522 Sunglow Dr., Redding, CA 96001. Listed $377,000 $354,900, 2,130 sq ft, 4BD2.5BA, 1999, 87 DOM 114 DOM, Per sq ft $176 $166.

Active: Price Reduced, 3010 Misty Glen Dr., Redding, CA 96001. Listed $850,000 $799,000, 3,209 sq ft, 4BD3.5BA, 1998, 18 DOM 49 DOM, Per sq ft $264 $248.

It is apparent that while Misty Glen is a beautiful home, it has thrown the data off for this community. We simply do not see this type of price even for million dollar homes. It is beautiful but priced incorrectly.

VIEW ALL ACTIVE COUNTRY HEIGHTS LISTINGS

Country Heights remains to be one of Redding's most prestigious communities with wonderful lifestyle amenities, access and views of Redding with the opportunity to enjoy the Shasta Lifestyle!

Country Heights is:

• 17 Minutes and 10.01 miles from the Redding Airport,
• 10 Minutes and 5.14 miles from Mercy Hospital,
• 9 Minutes and 5.17 miles from Downtown Redding,
• 11 Minutes and 5.06 miles from Turtle Bay Exploration Park,
• 9 Minutes and 3.78 miles to the Cascade Theatre, and
• 10 Minutes and 4.33 miles to the Redding Convention Center.
• 1 Hour and 3 Minutes and 61.30 miles from Mount Shasta.
• 2 Hours and 28 Minutes and 161.76 miles from Sacramento, CA.
• 2 Hours and 55 Minutes and 147.99 miles from Eureka, CA.

Here are the city of Redding and Shasta County demographics and links to the many things available to the people who live The Shasta Lifestyle here in Redding and Shasta County. Enjoy!

Shasta County, Land area is 3,785.2 square miles, Density 47.4 people per square mile, versus California Density at 217.2 people per square mile. Population (2006 estimate): 179,951. House Hold Income: Median $37,696, Persons below poverty is 13.4% and Home ownership rate is 66.1%. Education: High School graduates: 83.3% of adults 25 and up. Bachelor's degree is 16.6% of adults 25+ 

Redding, population is 90,033 (in 2000), incorporated in 1887.  Average temperature in January is 55 and average July temperature is 98. Information Links for Recreation and County and City Resources: 

Shasta County: A Guide to Shasta County   Shasta County Parks, Trails and Open Space Plan   Shasta County Guide to Recreation   California State Parks - Shasta Cascade   City of Redding Information Center   Turtle Bay Museum   Redding Convention Center   Cascade Theatre   Schreder Planetarium   Turtle Bay Exploration Park   Shasta State Historica Park   Sacramento River Trail/Caldwell Park   Sacramento River Trail Map   Redding Community Services   Shasta County Library Shasta Historical Society  

I am Jeanean Gendron your Redding and Shasta County Specialist. You can reach me at 530 276-7417. I answer my phone. Visit our website to learn more about Redding and Shasta County Real Estate. Luxury Homes, All MLS Listings by Price, Jeanean's Total Real Estate Resource, Short Sale Information and Listings.

If you are behind in your payments and cannot bring the loan current, you may be in the process of a short sale or considering a short sale. At this point, it is important for you to check with your bank and see if you have options. Wacovia is contacting those clients that may have the income to do a workout. The critical factor is that you must prove the income to sustain the loan.

They have several options to extend to you that include forgiving the overdue balance and adjusting the loan value by 20%. Another option that is being offered is a 40 year loan with interest only payments for 10 years.

The critical factor here is that you must have the income to justify the new loan amount and options. If you have had a hardship and do not have the income to sustain the loan, then your choice to do a short sale may be your best option. You should check with your tax adviser or attorney as to your best course of action if you cannot make your payments.

I am Jeanean Gendron, your Redding and Shasta County Specialist. I specialize in helping clients with loan modifications and short sales. To date I have a 100% approval rating on my short sales. If you would like to learn more about how to contact your bank and find out if you can qualify to keep you home, I will be glad to help you. Visit our website and blog on short sales and learn about your options. The above scenario is based on Wacovia and their Mortgage Assistance Plan.

I had a coffee meeting with my group blogging team this am (Friday the 6th). It seems that I'm a bit out there for the group. I have over 1200 hours of blogging and learning involved with AR and developing outside blogs. We were a group of my boss who certainly has more experience blogging than the general group of novice bloggers and the new bloggers. My boss has got it (blogging) major and the new bloggers are on the road.

The question is....how do you get a new blogger up to the standards of a professional blogger.....ugh...rather hard. Do they measure up to the knowledge of 1200 hours our blogging...probably not. You know....that's okay! We...they are on the right track and in time, those that feel the NEED will receive the REWARD. It's hard to be on the cutting edge. I seem to have knack for seeing the new trend in technology and building infrastructure on a leading edge level.  I believe that the fact that that occurs is because I am bless with some forsight about how technology can agument human productivity. I seem to know the new thing that keeps me on the leading edge of technology.

I left my morning meeting feeling like my Boss would rather I shut up and my partner, Lauri Gibson saying "ya think so"....when ask was I overbearing. I was attempting to suggest that a blogger needs to identify a search critieria and niche markets to blog to. You would think I was a freak of sorts or so they made me feel that.

Sorry....but can you really try to teach blogging without the systematic approach of what you are after which is WHAT....SEO! It seemed in our meeting that we had a casual approach to blogging....sorry...it's all busines for me. Long tail keywords...SEO and calls from people reading my blogs and knowing me through transparancy. My result is "Hello, I want to thank you for information on short sales, will you help me sell my house". Can there be a better result!

As a result of this meeting today....I'm calling it quits and deciding to work from home. It will be easier on everyone. I'm tired of being a"Thought Leader" and getting funny looks. Thought Leaders are not necessarily well liked...just known to be different!

Boss...I'm on your side....but we have a ways to go! Love ya....but you must lead...not follow! You are doing great....and I just must take my own road!

The Real Estate Industry having been through 2 years of turmoil and decline is now "The New Frontier". How your Realtor helped you in the past is not how your Realtor will help you in the future. The following points are how you should select the Realtor you work with.

1. Market Reports and Local Information--More and more the consumer is using the Internet to look for real estate and to learn about market value and the lifestyle they are looking for. Those Realtors that are investing in providing the consumer with local information, demographics, news, market reports and the latest trending real estate news on the local and national level will be the Realtor you will want to work with.
   
2. Transparency and Blogging--Blogging has done a wonderful thing for real estate. It has brought about the opportunity for Realtors to share information, knowledge, experience and insights about themselves and how they do business. The result of blogging is that the consumer has a better glimpse of the Realtor and the business model and ethics they embrace. The transparancy of Blogging let's the consumer get to know the Realtor prior to ever picking up the phone. With prolific blogging the consumer can with no doubt understand the Realtor and who they are whether it is that they flyfish or like art. They will also have a know the market knowledge and experience that the Realtor has.
   
3. Internet Delivery Systems that Market The Web--Realtors that are building the delivery systems for Buyers and Sellers to research and learn about current market value and the trending real estate industry as a whole will be providing the consumer with what they want. Realtors that have their finger on the pulse of the market, communicate effectively and deliver to the consumer this information will be the Realtors that stay in the business, adapt and embrace the changing and dynamic trend of the market.

Be sure to look at a prospective Realtor and their web presence. They should have a comprehensive website system and multiple blogs.

I am Jeanean Gendron, your Redding and Shasta County Specialist. You can reach me at 530 276-7417. I answer my phone. Visit our websites to learn about Redding and Shasta County Real Estate. Visit The Shasta Lifestyle to learn about living in Shasta County.

I'm sure you've set your goals for 2009 just like I have. I've been spending some time since the beginning of the year analyzing the changes that will be coming this year. I saw drastic change from my business in 2007 to 2008. I believe I will see that same drastic change for 2009. The only constant is change. Here are a few things I have targeted to focus on for 2009.

• Build a knowledge-based delivery system (blog/website) for First Time Buyers.
• Build a knowledge-based delivery system (blog/website) for Investors.
• Watch and track my marketing dollars for ROI. (Every dime should be accounted for.)
• Continue to help Sellers in Trouble with Short Sales and to Provide Advice on How To Work With The Bank for a Loan Modification.
• Time block for time off and dedicated prospecting time.
• Commitment to getting one listing appointment per week.
• Build and develop systems for Sellers to efficiently learn about, track and know the trending real estate market in their area.
• Build and develop turnkey solutions that help Buyers learn about the market and search the market for properties that fit their needs.

Of course, these goals are dynamic and have the ability to evolve and change. Constant monitoring and measurement ensures your ability to change with the markets.The overall BIG AHA is of course is that the WEB will RULE. Building a pervasive web presence that provides the consumer more and more information at the local level is the future and blogging is king in that regard.

I am Jeanean Gendron, your Redding and Shasta County Specialist. You can reach me at 530 276-7417. I answer my phone. Visit our websites to learn about Redding and Shasta County Real Estate. Visit The Shasta Lifestyle to learn about living in Shasta County.

Gold Hills is a beautiful and luxury home community nestled in the foothills North of Redding. It is a lovely and prestigious community with homes backing to the golf course, golf course views and luxury amenities and views of three surrounding mountain ranges.

At the end of January we had:

7 Actives - Median Price $445,000, 1 Pending - Median Price $339,900, and no closed sales in the Month of January, 2009. We see an average square foot List price of $173.79. Overall Average DOM 125. The List Price Range $ is $359,000 to $699,000.

At the end of February we had:

7 Actives - Median Price $425,000, 1 Pending - Median Price $399,000, and no closed sales in the Month of January, 2009. We see an average square foot List price of $168.56. Overall Average DOM 133. The List Price Range is $359,000 to $699,000.

We continue to see slow movement in the Luxury Markets here in Redding. Due to equity lost and market value loss we have lost our local "Move Up" Buyer. Most sales are from "Out of Town" Buyer retiring, second homes or relocating. We also have local Buyers that are downsizing from larger more expensive homes.

Let's take a look at three active listings:

ACTIVE WITH PRICE DROP 1633 Wee Burn, Redding CA, 96003 MLS09-500, Listed at $368,000. 2025sf, 4BD2BA. DOM 41 SqFt$181.

ACTIVE NO CHANGE--19370 Titleist Way, Redding CA, 96003, Listed at $445,000. 2714sf, 4BD2.5BA. DOM77 SqFt$163.

ACTIVE WITH PRICE DROP--1591 Gold Hills Drive, Redding, CA 96003. Listed at $622,000. 3,445sf, 4BD2.5BA. DOM 140 SqFt$180.

We continue to see prices coming down and will continue to do so throughout 2009. Foreclosures and Short Sales will be at record numbers and drive the market down further. The Housing Stimulus Plan is too little and too late. It will not help the majority. The higher markets will continue to adjust while we see activity in the entry level/investor market.

Gold Hills remains to be one of Redding's most prestigious communities with beautiful luxury amenities, views of three mountain ranges and the opportunity to enjoy the Shasta Lifestyle!

• Gold Hills is 21 minutes and 13.26 miles from the Redding Airport,
• 15 minutes and 7.33 miles from Mercy Hospital,
• 12 minutes and 6.40 miles from Downtown Redding,
• 9 minutes and 5.22 miles from Turtle Bay Exploration Park,
• 12 minutes and 6.40 miles to the Cascade Theatre, and
• 10 minutes and 6.60 miles to the Redding Convention Center.

Here are the city of Redding and Shasta County demographics and links to the many things available to the people who live The Shasta Lifestyle here in Redding and Shasta County. Enjoy!

Shasta County, Land area is 3,785.2 square miles, Density 47.4 people per square mile, versus California Density at 217.2 people per square mile. Population(2006 estimate): 179,951. House Hold Income: Median $37,696, Persons below poverty is 13.4% and Home ownership rate is 66.1%. Education: High School graduates: 83.3% of adults 25 and up. Bachelor's degree is 16.6% of adults 25+. 

Redding, population is 90,033 (in 2000), incorporated in 1887.  Average temperature in January is 55 and average July temperature is 98. Information Links for Recreation and County and City Resources: 

Shasta County: A Guide to Shasta County   ~ Shasta County Parks, Trails and Open Space Plan   ~  Shasta County Guide to Recreation   ~  California State Parks - Shasta Cascade   ~  City of Redding Information Center   ~  Turtle Bay Museum   ~  Redding Convention Center  ~   Cascade Theatre   ~  Schreder Planetarium   Turtle Bay Exploration Park   ~  Shasta State Historica Park   Sacramento River Trail/Caldwell Park   ~  Sacramento River Trail Map   ~  Redding Community Services   ~  Shasta County Library ~  Shasta Historical Society  

I am Jeanean Gendron your Redding and Shasta County Specialist. You can reach me at 530 276-7417. I answer my phone. If you'd like to take a look at some houses in Palo Cedro, give me a call. It looks as though there are some good deals available while some are still over priced.

Gold Hills Market Report for January 2009

Gold Hills Localism

All Active Listings For Gold Hills

All Short Sale Listings

All Foreclosure Listings

Visit My Website to Create an Account to Search all MLS Listings and create your own account for saved searches. Receive emails on new listings.