We've been working hard to build a marketing infrastructure for the North State (California) for over five years now and we are successful in attracting the out of area Buyers from a national basis, state basis and even occasionally on an international basis.
Our local sellers who have unique properties often times find the marketing we do for our clients and can see the possibilities for marketing their properties. We market and sell Ranch and Land and we do it in a unique way. Blogging is a great way to showcase the experience of being on the land. You have excellent opportunity to provide great photos of the views and the nature of the property. Combine that with luxury estates and it begins to get exciting.
I received a call from a client who has a triplex in Dunsmuir. He wanted to talk to us about how we market unique properties and we had a very nice conversation. I looked up the old listing and it was an appealing property. It pencils well for an investment property and the marketing would be sweet with "find your own little get away vacation home for summertime while it pays for itself all year long" kind of marketing strategy.
We have had several conversations and we are moving forward to list the property. It sets up on a hill in
Dunsmuir with a view of the Sacramento River and the City of Dunsmuir. Doesn't that sound appealing? Well, of course it does!
Well, we finally get ourselves ready to take a trip up there yesterday with rain in the forecast. Determination of sheer will to move forward is hard at work here. As I looked at the old MLS Listing sheet for the directions and there were none....a tiny little glimmer went through my conscious mind...uhm? So I Googled it, hit "print" and off we go.
It is about an hour drive to Dunsmuir and even though we would have liked a clear day to do localism shoots, we decided we would be up there quite a bit for the listing and that we needed to push through to just see the property and get the feel of it. I needed to verify that it was as good as it looked and that we indeed would have a good price to move the property. It was raining rather heavily through most of the trip and my husband even mentioned that chatting could wait while he concentrated on moving past 18 wheelers in a gusting wind and the rain.
We arrive safely at Dunsmuir and find our way through town by our directions and miss the 4th turn. We go back and forth for a while only to realize that the directions are not correct and so we finally get to the logic of visually looking for about where it has to be on the other side of the river on the hillside (thank goodness for Google Earth) and the only way over there is across this one bridge that we see. We cross the bridge and end up on one of the streets that is mentioned on the directions and we assume we can pick up where the directions went missing.....WRONG!
We are up and down the street and no Bush Street is anywhere. We end up going up one end of the road and find ourselves wedged in at the end of the road and have to back down with my head out the window in the rain ensuring we don't hit something on my side. It is so tight, one wonders how people could live up this road and manage to get turned around each day. My guess is they back down.....how fun is that!
Alrighty then....now we are back out the main part of the road and we go the other way untill we look like we are about to head up some similar street. We again go back to our observations on Google Earth and knowing about where the property has to be, we turn around. There was one street heading in that direction however it was not on any of the directions. We assume that we have to go up that street to get to where we believe the property to be.
Up the street we go and once again we start to get wedged in by a very narrow road and half way up we see the address number of the property. Right at the property is a Street Sign for Bush Street. Very helpful indeed, this street sign. Yeah, we have found it. Our jubilation is short lived. We have now stopped the car and begin to look around for where we can park. There is a parking structure there and I remembered the owner mentioning a parking structure and I say to David (my patient and wonderful husband) that I believe the parking structure is part of the property. The numbers reside there right on the structure itself.
We turn our gaze to the structure itself and begin to feel a dreaded knot in our stomachs. We are silent for some time as we both take it all in. I'm thinking to myself....what do I dare say. Finally, I mumble that there is no way in God's Green Earth that we are going to park in that thing.....OMG, it is going to fall down any minute. It is perched on a steep side of a hill and it appears to not have a foundation. It is three-sided parking structure for three vehicles....maybe. There is a slight wedge of a spot in the very front of the building on the downward side that David backs into. He decides to get out and look before backing up further and realizes we are only a couple of feet away from a sheer drop off the side of the hill. The back of our car is actually hanging over the drop off. He pulls forward 1 foot. There is nothing to warn or prevent you from backing off the hill. We stop there and David goes across the road to get a good size rock to put behind the wheel and as he plops it down, the entire ground shakes. I could not even think if the whole thing was going to collapse and there we would go in a tumble down that hill. My little voice kept saying....there is one car in that structure.....it must be safe. I truly wish we would have taken a photo of this structure for you to see. Needless to say our brains were quite busy with thoughts of survival.
Now we are ready to see the triplex....hard part over although I am already wondering how I am going to protect Agents and Buyers who want to view this property. There is no space for any other parking. As we move toward the triplex, we realize that they are staggered down the hill. There is a very steep set of stairs that you have to go down to the three levels of the units. If you live on the third unit, you have many steps to go down to get to your unit. As I'm taking this all in, I realize that the roofs are at end of life. There is moss growing on the wrought iron railings. The first unit is currently rented and I would hazard a guess that this tenant has the car parked in the safest part of the parking structure. It would not be a bad walk to her place although still not easy. The other units are extremely difficult to get to. I can't imagine buying groceries. You would have to limit it to one bag that you could put in a back pack and pack it in. Well, I would say that I am exaggerating some what. If you are retired and need exercise...it could work. The staircase goes all the way to the bottom of the hill and to the street. Now my mind clicks in that it might be possible to park at the bottom and walk up the stairway to the units. Supercalifragilisticexpialidocious indeed.
David's humorous take on it was to establish a base camp at the bottom of the stairs and store a stash of oxygen bottles half way up the stairs. You employ Sherpas to carry your Trader Joe's bags while you make for the summit!
Well the units themselves are large and rooming and many beautiful upgrades have been made. If access was reasonable, they would be completely awesome. The bottom level unit needs some finishing up but the basics are there.
I have to hand it to the other listing agent. He managed to present this property without any of this detail being obvious. The roof was covered in snow and he only did one exterior shot of the first unit at an angle. He did photograph the stairway, however you never realize that this is the only access to the units. That parking structure is never mentioned.
I am always dedicated to being an adventuresome person and love seeing new country and getting new listings that we get intimately involved with. My intimacy with this property however will be very different from that of the previous agent. While we have great skill in photography and David does a great job in presenting our properties, we don't ever try to make it look better than it is. We do target the selling features of the property. Needless to say we were very quiet on the way home. I have to say this will be one of my stories to share on the Adventures of Real Estate! I was rather like Scarlett O"Hara in "Gone With The Wind": "Oh I can't think about it now, I"ll think about that tomorrow. After all, tomorrow is another day"! And so goes the day to day life of a Realtor and the adventures of real estate!
I have to say, I am already turning this around. It is a recreational market and some family will love to have a summer retreat. With a bunch of kids, those groceries are not going to be such a problem. After all, who wouldn't love to spend the summer in Dunsmuir, CA. The parking structure....well, I'll save that for tomorrow. It is another day, after all. I think I see orange cones in my future!
I am Jeanean Gendron, your Redding and Shasta County Specialists. You can reach me at 530 276-7417. I answer my phone. I have a Team of Specialist that market and sell properties in the North State.
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