Kevin Cosner in "Field of Dreams" kept hearing "Build It and They Will Come". When we first got to Redding and after three months, I had no real leads and the market was dead slow....I told my husband.....we need to start building what we do best......a website with every conceivable thing a seller or buyer might wants to know about Redding Real Estate and buying or selling real estate in Shasta County. I did not close a deal for another 4 months. I've been building our business ever since, one slow step at a time in a declining market. I started to blog in 9/07 and began incorporating blogging into our web strategy.
Our business is growing. My work and investment in blogging is netting results with 2 short sales clients and 2 first time home buyer clients, a mini ranch listing and now an interview with the Record Searchlight on our web presence and blogging and how unusually our perspective and approach is to being "Realtors".
I kept telling my husband, that if we built it....it would bring the business. We typically get 60% of our business off our websites. I think we will now see that number improve. The unknown surprise in all of this has been blogging and the joy of learning in the ActiveRain environment. So many good and generous people sharing such rich and beneficial information is still to me an astonishing gift. That you have opportunity to grow your business is wonderful, but that you can develop on a personal basis makes for a richer experience.
I am very grateful to ActiveRain and to the membership for the opportunity to be part of this great thing we are about. Having just gotten over the flu and an automobile accident....I am at a loss for big words to describe what we do here....I just know it is magic and I am grateful for being part of the future here in the RAIN! Thank you ActiveRain!
I am so anxious to get back to work....I have so much to do and I am so excited about the future!
Yes this is the field of dreams, since I started blogging back in October I have had over 1,400 people view my profile.
Take care!
RJH
Your words describe it perfectly.
So sorry about your accident and I hope you'll soon be 100%!
Jeanean, it's always so nice to have my excitement for internet marketing mirrored. You do such a nice job on your sites, it must be an extremely time consuming process. Glad to hear it's paying off. Thanks for making me feel like my time investment is worthwhile!